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MAKE HAPPINESS NOT VIOLENCE CAMPAIGN LAUNCHED

Uncategorised • 2017-07-27 13:20:52

 

Communication for Development Foundation Uganda (CDFU) in partnership with UN Women developed a multi-media multi-channel campaign dubbed Make Happiness NOT Violence that was officially launched on 31st May, 2017 at Hotel Africana in Kampala.

The campaign targets young people including men and women aged 15-30 years, in and out of school, married or not and living in the districts of Kampala, Gulu, Pader, Kitgum, Kaabong, Moroto and Kamuli.

The Make Happiness campaign was launched by His Excellency the Ambassador of Sweden in Uganda, Per Lindgärde who expressed his gratitude to UN Women and other partners especially CDFU for their key role in fighting for gender equality and empowerment of women.

      His Excellency the Ambassador of Sweden in Uganda, Per Lindgärde launches the campaign

“If women, men, girls and boys are not safe, they cannot be fully citizens of the country” Ambassador Per Lindgärde noted

                                 H.E Ambassador Lindgärde making a keynote speech

Two out of three women have experienced violence in homes and communities at large. Women and Girls are being violated though Sexual harassment, physical torture, physiological or emotional violence and economic dependence to men.

The UN Women Uganda representative, Mary Okumu welcomed thanked CDFU for the great work done in developing the campaign that will contribute to ending violence against women and girls in Uganda.   

“I thank CDFU for their overwhelming support and we also grateful to Ambassador Per Lindgärde and Embassy of Sweden for availing funds to contribute to this noble campaign,” Ms Mark Okumu remarked.

The UN Women Uganda Country representative. Ms. Mary Okumu giving a statement during the launch

She revealed that 56% of women age between 14-49 years face physical violence from their partners and the numbers are alarming. Women are beaten, humiliated and tortured by their husbands in front of their children which breeds a bad generation.

The CDFU Executive Director CDFU, Ms. Anne Gamurorwa made a presentation on the campaign and noted that it aims at challenging negative social norms, gender roles, discrimination and beliefs, including misconceptions of wife beating as a sign of love, and other practices that fuel the social tolerance and acceptance of violence.

“In a research that we conducted, it is shocking that some women believe that when they are beaten by their husbands, it is a sign of love. That is why some women do not report cases of violence to the concerned authorities like police for a help or rescue” Ms Gamurorwa revealed.

CDFU Executive Director Ms. Anne Gamurorwa giving an overview of the campaign

She confirmed that the campaign will utilize different means of communication including mass media, community participatory approaches and the CDFU hotline 0800 200 600 that will link the public to services and referrals.

Gender equity is achieved when women and men, boy and girls receive equal rights and this will instill “happiness” in homes and communities at large.

         The European Union Ambassador to Uganda, Kristian Schmidt graced the campaign launch

The development process that was consultative in nature and comprised of a literature review, a formative research on the knowledge, attitudes, norms and practices that fuel violence against women and girls. CDFU also conducted a three day strategy design workshop, followed by concept development, pretesting of concepts, development of campaign materials and messages and actual printing of multi-media products.

     Afrigo Band's Joanita Kawaliya entertains guests during the Make Happiness Campaign launch

The objectives of the campaign is to increase awareness among young women, men boys and girls in target districts on Violence Against Women and Girls effects and prevention. It also aims to increase knowledge among young women and men, boys and girls on their rights, available GBV services and measures to protect themselves against violence.

                                                     A group photo after the launch

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