Y.E.A.H initiative started in 2004, under the auspices of the Uganda AIDS Commission and funded mainly by USAID and PEPFAR and implemented by CDFU. Y.E.AH was a nationally recognised initiative for and by young people in Uganda aimed at reducing the prevalence of HIV/AIDS, adolescent pregnancies and school drop-out among young people aged 15-24 years through social and behaviour change communication. Y.E.A.H utilised a unique approach to management that maximizes participation and ownership by young people and stakeholders in planning, implementation, monitoring and evaluation. This approach involved working through partnerships, meaningful involvement of young people, contributing to an enabling environment, designing and implementing evidence based campaigns and communicating through multi-channels with the vision of “men and women 15-29 years of age who are happy, healthy and reaching their full potential in a supportive, protective and gender equitable environment”.
Y.E.A.H. campaigns targeted young people, aged 15 – 24, through mass media, interpersonal communication, and community approaches to stimulate dialogue and action among individuals, communities, families, persons in institutions of learning, and health institutions; and to model positive practices. Between 2004 and 2008 Y.E.A.H implemented the Something for Something Love campaign aimed at convincing girls to shun transactional sex or engaging in sex in exchange for favors, money or material goods. From 2006 to 2009, Y.E.A.H implemented the Be a Man campaign and later launched the True Manhood campaign aimed at convincing men to protect themselves and their partners from HIV by abstaining or using condoms and stickling to one partner, drinking responsibly or not all, treating partners respectfully and as their equals and avoiding transactional relationships. In August 2010, Y.E.A.H launched the second phase of the True Manhood campaign on alcohol abuse, and another campaign in June 2011 on Violence against Women (VAW). Because of need for information and counselling, CDFU in partnership with HCP put in place a Toll-free Hotline (0800 200 600) to provides information, counselling and referral on reproductive health, gender based violence, alcohol, HIV&AIDS among others.
Communication for Development
Plot 105, Kira Road
Tel: (+256 392 ) 263 941/2